DEFINE YOURSELF - When passion, purpose and business collide.


What happens when passion, purpose and business collide? A global fitness franchise is born!

After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn’t come to those who aren’t willing to sweat.

Aaron’s journey from personal trainer to global fitness franchise Founder is one of big vision, crippling setbacks, and tireless determination to succeed. Along the way, he faces a near-death experience on the slopes of Beaver Creek Mountain, an empty studio on KX’s grand opening day, costly lessons in innovating quality equipment, and a pandemic that threatened to destroy everything he had worked so hard to build.

Define Yourself is a dynamic journey through the history of KX Pilates that will show you:

  • How a simple idea can become a BIG business
  • Why KX became an unstoppable force in the fitness industry
  • The value of travel and seeing the world
  • The ins and outs of franchising as both a franchisor and franchisee
  • What it really takes to succeed in business and in life

KX’s purpose is clear: “We change lives for the better.”

Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself.

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